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Breast Cancer Awareness: Aurorae is Shining Our Light on the Power of Pink!

Breast Cancer Awareness month, the annual campaign that aims to increase knowledge and awareness of the disease, has been making a huge impact on the advancement of breast cancer research and knowledge of breast cancer for women!  The American Cancer Society reports that the breast cancer death rate is down 34% since 1990.

This cause is important to Aurorae and we’re inviting you to join us in this campaign. 

This month, we’ll be suggesting to our staff, suppliers, and customers that they reach out to five friends and families members each, encourage them to learn about early detection and schedule their annual exams. We are hoping our passion and energy are infectious!

We are joining this movement to support women, many of whom typically tirelessly taking care of everyone else, and often de-prioritize their own needs.  We want to encourage women to stop, take this step, take this time for themselves. 

Bermuda Sands Aurorae TowelBuy an Aurorae Aqua Towel to Show Your Support

In addition, Aurorae Aqua, our aqua centric division, will donate $1 to Breast Cancer research for each Bermuda Sands (Pink) Sport and Swim towel purchased from them during October.

And while breast cancer is common enough to touch the lives of millions of families, every patient’s journey is unique. We would love to know stories of the Women Warriors that you know, and share them among the Aurorae family!

Why is Breast Cancer So Important to Understand?

According to an ABC News report interviewing with the American Cancer Society, every 2 minutes a woman in the United States is diagnosed with breast cancer — that’s everything from “stage zero” cancer (which some doctors believe shouldn’t even be called cancer) to the deadliest form: invasive breast cancer.

The cancer organization also estimates that more than 231,000 new cases of invasive breast cancer will be diagnosed in women in the United States this year. And an estimated 2,350 new cases will be diagnosed in men.

Breast Cancer is the second among the types of cancer that fatally afflict women and a recent study suggests that 1 in 8 women will be diagnosed with breast cancer in the future. The International Agency for Research on Cancer, a part of the World Health Organization, estimated that in 2012, around 1.7 million new cases of breast cancer in women occurred worldwide.

These numbers have influenced the need for early detection and screenings. According to the Food and Drug Administration, more than 39 million mammograms are performed each year in the United States.

Increased awareness campaigns and steps taken towards early detection are making a difference over the past few years. The American Cancer Society reports that the breast cancer death rate is down 34% since 1990. As of Jan. 1, 2014, there were more than 3.1 million breast cancer survivors in the U.S.

The World Cancer Research Fund International reports that there are more than 6 million breast cancer survivors worldwide, giving many survivors a reason to celebrate this month.

Aurorae invites you to Illuminate Your Life this month and join us as we shine our light on the Power of Pink.

Please join us, so together we can make a difference for all the friends, sisters, moms, aunts and nieces in our lives!

New Jersey native. I have a zest for life that includes my personal side and my professional side. Internet marketing professional. Sports enthusiast. Photography. Dog lover. Yogi. Runner. Live music junkie. Foodie wannabe. Wine unsnob. Travel lover. Entertainment craver. Activity buff. You name it, I love it. I became a New Orleans resident in September 2011 and will never look back because this city offers everything I want in life.

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